The Department of Tourism (DOT) and the city government of Puerto Princesa will intensify efforts to prepare the Puerto Princesa Underground River (PPUR) for more tourists following the latter’s win as one of the New 7 Wonders of Nature (N7WN).

“The Department is one with Palawan and the Philippines in celebrating this latest triumph. We congratulate Mayor Edward Hagedorn and the people of Puerto Princesa City for this victory. Now, however, the real work begins, as there is more reason than ever to strengthen environmental protection measures, optimize accommodation and touring capacities, and the like. We look forward to working on these with our local government and private sector partners,” said Tourism Secretary Ramon R. Jimenez Jr.

As vice chair of the PPUR-N7WN Task Force created by President Benigno Aquino III in June, the DOT led a tri-media launch of the official promotional campaign last July at the Radisson Blu Hotel in Cebu. A month prior, the Department had already conducted promotion activities for the PPUR during “Filipino Homecoming” road shows in North America.

The DOT also accomplished the following in support of the campaign: conducted student forums in July to encourage blogging and tweeting about the PPUR; hosted familiarization trips with print and broadcast media in August; provided voting stations at the 2nd Cebu International Travel Expo in July and 22nd Philippine Travel Mart last September; and promoted the PPUR while participating in travel fairs such as the Japan Association of Travel Agents (JATA) World Tourism Forum and Travel Showcase last September and October. read full story (source: www.tourism.gov.p)

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