The province of Pangasinan is now the number one tourist destination in Region 1 based on a survey conducted recently by the Department of Tourism (DOT). The survey showed the province under the leadership of Gov. Amado T. Espino Jr. posted a record 41.47 percent tourist arrivals as compared to Ilocos Norte, the former top grosser in tourism in the region, with 35.64 percent. Two years ago, Pangasinan was the tail-ender among four Ilocos provinces in the number of tourist arrivals, according to the DOT.

Gov. Espino said he is pushing hard to promote tourism in Pangasinan as part of the overall development plan of his administration. Cited as the main reason for the improved tourism program in Pangasinan was the grand transformation of the capitol building, from an old rickety one built in the early 1900, to become one of the best capitols in the entire country today. The capitol is now a premier tourist come-on of the province, serving as the official house of all elected provincial officials.